Why We Chose Fashion, Beauty, Travel & Lifestyle

WithU could have focused on almost anything.

Instead, we chose four areas that sit at the heart of modern creator culture: Fashion, Beauty, Travel and Lifestyle.

Fashion

Fashion has always been about personal expression.

From discovering new brands to sharing outfits, trends and personal style, creators have become a huge part of how people discover what to wear and where to shop.

It's an industry built around creativity, personality and visual storytelling, making it a natural fit for WithU.

Beauty

Beauty is personal, visual and constantly evolving.

Creators have changed the way people discover products, learn about new brands and decide what is worth trying.

From skincare and makeup to hair and everything in between, there is a huge amount of creativity happening within the space.

Travel

Travel is about experiences.

Hotels, destinations, restaurants, attractions and everything that happens along the way all create opportunities for storytelling.

It's an area where content can inspire people to discover somewhere new, try something different or simply see the world from another perspective.

Lifestyle

Lifestyle gives us room to go beyond a single category.

Food, experiences, home, wellness, everyday life and the things people genuinely enjoy all sit within it.

It's broad by design, reflecting the fact that creators don't always fit neatly into one box.

Four areas, one common thread

Although Fashion, Beauty, Travel and Lifestyle are different worlds, they share something important.

They're driven by people, personality and discovery.

That's exactly the kind of space we want WithU to exist in.

And as WithU grows, we'll continue exploring where the network can go next.